Explore Full Curriculum ↓

✧ These are fictional personas and quotes, based on the outcomes we designed I.D.W. to support. Images are AI-generated.

See What Creators Are Saying

  • You’ll learn how to:

    • Clarify your why, who, and how so you can show up with intention

    • Define your niche without boxing yourself in

    • Craft your brand’s tone of voice + visual essence

    • Map your mission, values, and creative direction

    • Choose your archetype (✨ via the quiz)

    Think: Soulful brand strategy without the fluff. You’ll walk away with total clarity on how your brand should feel.

  • You’ll learn how to:

    • Plan, write, and structure content for impact

    • Use AI to brainstorm, outline, and edit faster

    • Shoot Reels, TikToks, and stories using just your phone

    • Create scroll-stopping visuals using free and low-cost tools

    • Edit confidently—without needing to “be a designer”

    Think: Viral energy meets brand depth. A full content workflow for social-first creators.

  • You’ll learn how to:

    • Package your expertise into products and services that sell themselves

    • Price your offers confidently

    • Validate your ideas without overthinking

    • Design digital products (ebooks, guides, templates, sessions)

    • Build high-converting mockups & visuals

    Think: Your first (or next) offer—strategic, stylish, and sellable.

  • You’ll learn how to:

    • Create your own website using Squarespace—no code required

    • Secure your domain + set up branded email

    • Connect email marketing, calendar links, and payment systems

    • Build simple sales funnels and lead capture pages

    • Optimise for SEO and automation from day one

    Think: Your digital home—designed to do the heavy lifting for you.

  • You’ll learn how to:

    • Create a mini launch plan with clear goals and action steps

    • Build a waitlist or pre-sale system

    • Use Instagram and TikTok to build momentum

    • Understand basic paid ads and analytics

    • Monetize through content, offers, and affiliate strategy

    Think: You’ve built the brand. Now you build the buzz—and the bank.

  • Create a cohesive, elevated brand with plug-and-play Canva templates and your personal visual guidebook.

    📊 Brand Campaign Journey Template

    A full marketing & launch planner you can use again and again.

    🎥 120+ On-Demand Video Lessons + Lifetime Updates

    Bite-size, bingeable, and actionable—watch anytime, anywhere. Includes all future updates for life.

    🎓 Graduation Certificate + Affiliate Programme

    Earn your I.D.W. Digital Branding Certificate—and get paid to refer others as an official affiliate.

What Makes I.D.W. Different?

You’re Not Doing This Alone.

Start Today

Start Today ☆

Start Building Today

I.D.W. Brand Elevation Academy

I.D.W. Brand Elevation Academy is your step-by-step system to build and launch your brand online. With 120+ self-paced video modules, templates, and expert tools, you’ll craft your brand identity, create content, design digital offers, and launch with confidence. Designed for solopreneurs, creators, and service providers ready to scale. We can't promise specific earnings — your results depend on how you use the tools. Choose one time payment or 2 x payment plan.


✓ Add code: COACHING to receive inclusive 1:1 expert coaching
✓ 120+ self-paced video modules
✓ Canva-ready brand book templates
✓ Launch + marketing strategy tools
✓ Lifetime access + all future updates
  • You’ll get lifetime access to the course and all future updates — meaning as long as the Academy is live, you’re in. No expiration, no pressure.

  • No stress — we built this with you in mind. Every tool is beginner-friendly, with walkthroughs, templates, and visual guidance to keep things simple and smooth.

  • Yes! That’s exactly what this Academy is for. You’ll start from vision and clarity, then build your brand step by step — name, voice, visuals, and all.

  • Nope. We teach using Squarespace because it’s powerful and easy, but you can apply the strategy and design work across any website platform you choose.

  • If you purchased directly through IDW (not an affiliate link), you’ll receive an invite where you can schedule in your coaching sessions.

"Your brand isn’t just what you create.

It’s how you claim your space online.